Launched on November 16th, 1975. This world's first beauty serum was produced from the belief that women must want rich skincare products that provides strong protection yet fresh and light like lotion. By massaging only for 30 seconds, the skin become fresh and stay moisturized for a long time. It became popular since it does not have to be wiped off and the skin becomes resilient immediately after use. Of course the new term "beauty serum" felt fresh to the women of that time.