MENU

 

Adaptability We treasure your unique beauty. Adaptability We treasure your unique beauty.

Our Philosophy Our Philosophy

Beauty for everyone is our priority.

Your age, gender, nationality, race,
skin color and values,
each individual’s background,
form the wellspring for our value creation,
to build a global company for the new society,
aligned with customers now and in the future.

Adaptability is the force we need.

What's Adaptability? What's Adaptability?

Adaptable ingenuity ensures
ongoing value creation that puts your
beauty first.

Our approach is based on three concepts,
to ensure a personalized selection
in our products, services, and
communication.

Our Three Concepts of
Adaptability

Adaptability Adaptability

Based on the three concepts in our approach,
we have established eight initiatives,
which we call Adaptability∞ (Adaptability Eight).
We incorporate Adaptability∞ in all our value creation.

  • Excluding no one

  • Unfettered by gender

  • Blending diverse cultures

  • Respectful expression

  • Adapted to all skin and hair types

  • Harmonizing with personal beliefs

  • User-friendly and simple

  • Transcending age constraints

Action Action

Throughout our history, our customers have been at the center of everything we create.
Treasuring your unique beauty is what we do.

We provide beauty centered on human relationships through our consultations and other services,
and adaptability underpins the development of every one of our products.

We cherish the individuality of each customer who comes to us,
providing value tailored to what makes you unique.

  • Physical

  • Mind

  • Social Attributes

  • DECORTÉ

    Physical

    Mind

    Social Attributes

    True beauty for all

    more

  • INFINITY

    Physical

    Personalized care for your skin and hair

    more

  • SEKKISEI

    Mind

    Social Attributes

    When you become beautiful,
    the earth becomes beautiful

    more

  • Awake

    Mind

    Always free from animal-derived ingredients

    more

  • ADDICTION

    Mind

    Social Attributes

    Break the mold with your own style

    more

  • KOSÉ Cosmeport

    Physical

    Ease of use for all

    more

  • Magnifique

    Physical

    Mind

    Beauty beyond gender

    more

  • Physical

    Social Attributes

    Beauty is your power.
    Let it bloom, like a flower.

    more

  • Mind

    Considering both beauty and the environment together with our customers

    more

  • Social Attributes

    A new way of working that links customers with the brand

    more

  • Physical

    Forty shades of foundation to enhance your unique beauty

    more

 

Company Information List

Page Top