Beauty for everyone is our priority.
Your age, gender, nationality, race,
skin color and values,
each individual’s background,
form the wellspring for our value creation,
to build a global company for the new society,
aligned with customers now and in the future.
Adaptability is the force we need.
Adaptable ingenuity ensures
ongoing value creation that puts your
Our approach is based on three concepts,
to ensure a personalized selection
in our products, services, and
Our Three Concepts of
Based on the three concepts in our approach,
we have established eight initiatives,
which we call Adaptability∞ (Adaptability Eight).
We incorporate Adaptability∞ in all our value creation.
Excluding no one
Unfettered by gender
Blending diverse cultures
Adapted to all skin and hair types
Harmonizing with personal beliefs
User-friendly and simple
Transcending age constraints
We create value tailored to you, just the way you are.
・Skin and Hair Types
We create value based on diverse ideas and beliefs, for a tailored selection.
We create value from social and global perspectives, for ubiquitous access.
・Country and Region