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Message from CEO

Kazutoshi Kobayashi, President & CEO

We would like to express our deep gratitude for everyone’s daily support and encouragement.

The KOSÉ Group is enacting VISION2026 for the purpose of providing guidelines for advancing to the next stage of growth as KOSÉ looks ahead to the 80th anniversary of its founding in 2026.

The KOSÉ Group’s vision: Become a globally recognized and respected company with exceptional customer loyalty

KOSÉ pursues the goal of “beauty for everyone” as a leading Japanese cosmetics company that creates a distinctive Japanese-style culture of cosmetics. To maintain a one-of-a-kind identity, activities are centered on many original and appealing brands for the constant creation of distinctive value ahead of other companies worldwide. The goal is to be an admired and irreplaceable company that as many stakeholders as possible will choose over others.

The KOSÉ Group VISION2026

Numerical Targets

  • Net sales: 500 billion yen
  • Operating margin: 16% or more
  • ROA: 18% or more
  • ROE: 15% or more

Road Map

  • Phase I: Upgrade global brands and reinforce customer points of contact
  • Phase II: Increase KOSÉ’s global presence and improve the customer experience
  • Phase III: Become a customer-driven company appreciated by people worldwide

Basic strategies

  1. Three growth strategies

    (a) Accelerate globalization of brands

    (b) Proactively develop unique products

    (c) Explore new growth domains

  2. Two value creation vectors

    (a) Use digital technology for more and better personal customer experiences

    (b) Focus on unique forms of value by utilizing external resources and technologies

  3. Three business foundations

    (a) Build a sound foundation for the company growth

    (b) Promote diversity and inclusion

    (c) Develop a sustainability strategy spanning the entire value chain

We sincerely appreciate your interest in KOSÉ Group and thank you for your continued support.

May 2021
Kazutoshi Kobayashi, President & CEO

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