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Message from CEO

Kazutoshi Kobayashi, President & CEO

We would like to express our deep gratitude for everyone’s daily support and encouragement.

The KOSÉ Group is enacting VISION2026 for the purpose of providing guidelines for advancing to the next stage of growth as KOSÉ looks ahead to the 80th anniversary of its founding in 2026.
VISION2026 has the goals of raising net sales to 500,000 million yen and the operating margin to at least 16%. To accomplish these goals, the Group has defined three phases to become a company with global presence: “Phase I: Upgrade global brands and reinforce customer points of contact,” “Phase II: Increase KOSÉ’s global presence and improve the customer experience,” and “Phase III: Become a customer-driven company appreciated by people worldwide.”
Based on the basic strategies that were announced in April 2018 as explained below, the KOSÉ Group will continue to focus on measures for accomplishing the goals of Phase I: Upgrade global brands and reinforce customer points of contact.

The three phases of VISION2026

  • Phase I:Upgrade global brands and reinforce customer points of contact (April 2018 to March 2021)
  • Phase II:Increase KOSÉ’s global presence and improve the customer experience (April 2021 to March 2024)
  • Phase III:Become a customer-driven company appreciated by people worldwide (April 2024 to March 2027)

Basic strategies for VISION2026

  1. Three growth strategies

    (a) Accelerate globalization of brands

    (b) Proactively develop unique products

    (c) Explore new growth domains

  2. Two value creation vectors

    (a) Use digital technology for more and better personal customer experiences

    (b) Focus on unique forms of value by utilizing external resources and technologies

  3. Three business foundations

    (a) Build a sound foundation for the company growth

    (b) Promote diversity and inclusion

    (c) Develop a sustainability strategy spanning the entire value chain

We sincerely appreciate your interest in KOSÉ Group and thank you for your continued support.

May 2020
Kazutoshi Kobayashi, President & CEO

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