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VISION2026

The KOSÉ Group is promoting its long-/medium- term enterprise vision “VISION2026” to enter yet another new growth stage for the upcoming 80th anniversary of the foundation.
With the enterprise management goals of JPY500 billion sales revenue and the operating margin of 16% or more, we have set a phased roadmap to achieve the goals. The roadmap consists of three phases to evolve into an enterprise with a strong global presence: Upgrade global brands and reinforce points of customer contact (Phase Ⅰ), Increase KOSE’s global presence and improve the customer experience(Phase Ⅱ), Become customer-driven company appreciated by people worldwide(Phase Ⅲ).

We kick off the Medium-term Management Plan with the first phase "Expansion of Global Brand and Enhancement of Customer Touch Points" from April 2018, based on the following basic strategy:

Three Phases of "VISION2026":

  • Phase Ⅰ:Upgrade global brands and reinforce points of customer contact
  • Phase Ⅱ:Increase KOSE’s global presence and improve the customer experience
  • Phase Ⅲ:Become customer-driven company appreciated by people worldwide

VISION2026 Conceptual diagram

VISION2026 Quantitative target

Performance Targets for FY2026
net sales
500,000,000,000 yen
Operating profit ratio
more than 16%
ROA
more than 18%
ROE
more than 15%
Overseas sales ratio
– Efforts to improve our global presence –

more than 35% more than 50%
FY2020:40.1%
EC/TR Sales ratio
– Responding to more diversified changes in consumer behavior –

more than 15% more than 25%
(EC:~7%~ TR:~18%~)
FY2020:30.2%
Global benchmark
Euromonitor Premium Beauty and Personal Care Ranking
World Ranking TOP 8 or less

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