From March 26 KOSÉ Corporation (President: Kazutoshi Kobayashi) will start TV commercials of "ESPRIQUE", a new make-up brand mainly targeting women in their early 30s that will be launched on March 25. KOSE used Ms. Namie Amuro as a spokesperson to express "a woman who is bright and animated any time with confidence and elegance." KOSÉ aims to promote it to target generations with the commercials that will show her strong presence and new song.