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Kozaburo Kobayashi founded KOSÉ in 1946, pouring his limitless passion into making cosmetics to provide people with dreams and hope. Even in the post-war period of struggle and shortages, Mr. Kobayashi was committed to maiking quality products that truly exceeded the expectations of each customer. The spirit of our founder's ideals is alive in all facets of our business today. From research and development to manufacturing, from customer-oriented marketing system that perfectly matches brands and sales channels. This spirit is what gives KOSÉ strength and drive to do more.

In April 2011, KOSÉ launched new policies over the next three-years targeting three majorinitiatives:Concentrate on growth drivers in new business and overseas expansion; reinforce core brands in our Selective Brand and Consumer Brand business; and, build a more powerful operating framework in cost competitiveness and asset performance. We believe successful execution on these three initiatives will lead to a dramatic change in our business.

We ask our stakeholders for their continued support and cooperation as we move forward, driven by our passion to create the world's best-loved cosmetics.

Kazutoshi Kobayashi, President

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