• Meet KOSÉ
  • History
  • Company Info

1946-1972 The Founding of KOBAYASHI UNLIMITED PARTNERSHIP and the Introduction of High Quality Cosmetics onto the Market

1946

Start of cosmetic manufacturing and sales

On March 2, Kozaburo Kobayashi establishes KOBAYASHI UNLIMITED PARTNERSHIP in Kita-ku, Oji, Tokyo

1948

Establishment of KOBAYASHI KOSÉ COMPANY LIMITED with 26 employees (June 8)

1950

Awarded first place for retail excellence by Kyoshokai in Kyoto

1951

Launch of PERLIGHT SKIN, a cosmetic cream containing photosensitizing dyes

Establishment of KOSÉ SHOJI CORPORATION as a sales company

1953

Launch of COLONE, KOSÉ’s first foundation

1956

Establishment of ALBION Co., Ltd. on KOSÉ's 10th anniversary

1957

Launch of LA BONNE, KOSÉ’s first premium cosmetic line, which is still sold today
See the current lineup

Completion of company headquarters in Horifune, Kita-ku, Tokyo

Launch of “Cattleya Association,” a group of KOSÉ cosmetic lovers

1961

Establishment of TOPAC CORPORATION., a cardboard
manufacturer (later merged with INTERCOSME INC.)

1962

Launch of AULIC, a premium product line designed to suit Japanese skin, which is still sold today
See the current lineup

1963

Start of technology alliance with L'Oréal of France (alliance was dissolved in 2001)

1964

Completion of the Sayama Factory in Sayama City, Saitama Prefecture

Opening of a research laboratory (now called KOSÉ Research Laboratory) in Kita-ku, Tokyo

1965

Relocation of headquarters to Nihonbashi, Chuo-ku, Tokyo

1966

Launch of ALPHARD, KOSÉ’s 20th anniversary premium product line

1967

Launch of AULIC Compact Foundation

1968

Entry into the Hong Kong market,
KOSÉ’s first full-scale overseas expansion

1970

Launch of COSME DECORTÉ, a premium brand

1971

Establishment of KOSÉ SINGAPORE PTE. LTD. a subsidiary located in Singapore
Opening of an education center in Ageo City, Saitama Prefecture

1972

Launch of NOA, KOSÉ’s first makeup brand

Establishment of KOSÉ (MALAYSIA) SDN.BHD. a subsidiary located in Malaysia

NEXT 1973-1990

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