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Medium-term Management Plan

The KOSÉ Group has developed a long-term vision, “VISION2020,” that describes its image of growth by March 2020. The roadmap is comprised of three phases, “V-shaped turnaround,” “Building and strengthening global brands,” and “Expanding global brands,” with the aim of growing to become a company with a global presence.
(These are the target figures after the upward adjustment made in April 2016 and April 2017 based on our recent performance.)

Three Phases of “VISION2020”

  • PhaseⅠ:V-shaped turnaround (April 2012 to March 2015)
  • PhaseⅡ:Building and strengthening global brands (April 2015 to March 2018)
  • PhaseⅢ:Expanding global brands (April 2018 to March 2021)

Basic Strategy (Phase II: Building and strengthening global brands)

Promote brands to win recognition and respect around the world

  • Promote Flagship Global Brands
  • Accelerate the pace of developing new markets
  • Implement the strategies of all business segments

Sustainable improvement in performance

  • Develop products and services that can create new markets and are highly competitive
  • Improve the performance of human resources
  • Operate more efficiently

Business Targets (Fiscal year ending March 2020)

Business targets

Net sales ¥310 billion
Operating margin 15.0%
ROA 17.0%
ROE 14.0%

* In implementing the Medium-term Management Plan, we review and update the three-year targets every term so as to respond flexibly to the progress of our business performance and any changes in the business.

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