Feature Article 1 Protecting the Environment in Asia through the “SAVE the BLUE” Project

Coral reefs in Okinawa, which are among the most beautiful in the world, are on the verge of extinction due to global warming. KOSÉ launched the “SAVE the BLUE” project in the summer of 2009 to pass on our beautiful blue Earth to the future. Nine years later, the project activities have expanded not only throughout Japan but also across the Asian region.

What we can do now to protect the beautiful ocean

Under the “SAVE the BLUE” project, we have been undertaking activities to protect the environment on an ongoing basis through our popular SEKKISEI products. The color of the bottles sold under the SEKKISEI brand is azure, the color most associated with the ocean. We have chosen this brand to be the focus of the project to demonstrate our wish to pass on the beautiful ocean to future generations.
In Japan, we support various efforts to conserve coral reefs, which are important habitats for a variety of marine organisms. Corals also absorb CO2, which causes global warming. The coral reefs in the sea near the main island of Okinawa have been severely reduced due to bleaching caused by global warming, the outbreak of the crown-thorn starfish, and other factors. In response, KOSÉ has donated money to transplant a total of 12,550 corals over the last eight years. We are also expanding our efforts outside Japan to implement a variety of environmental conservation activities while taking regional needs into account.

Activities in Japan

Ninth Year of the SEKKISEI “SAVE the BLUE” Project (FY 2017)

During the summer campaign, every time a designated SEKKISEI product is sold, we make a monetary donation to Sea Seed, a company in Okinawa. The amount donated is the amount of money needed to plant enough coral to cover an area equivalent to the base of the product package.

Campaign Period
July 1 – August 31, 2017

Since 2009, when the project was launched, the coral forests have been steadily increasing year by year.

Year Coral-planting area Number of planted corals
2016 12,381,546cm2
About 3.3 times as large as that of a 25-meter long swimming pool (375 mm2)
2015 13,041,094cm2 2,138
2014 11,230,216cm2 1,841
2013 11,769,657cm2 1,929
2012 7,810,856cm2 1,031
2011 7,819,100cm2 1,282
2010 6,789,944cm2 1,085
2009 5,158,912cm2 972
Total from 2009 to 2016 75,958,625cm2
About 20.2 times as large as a 25-meter long swimming pool (375 m2)

* Not all corals planted will grow.

According to the data from Sea Seed, corals that spawned in the ocean near the coral farm have been observed in the area near Nago, some 30 km away from the spawning site. This has led to high expectations for the project. (Source: Data provided by Sea Seed)


Activity results in FY 2015


Beauty staff members selected from throughout Japan serve as “Coral Ambassadors.” A “Coral Workshop in Okinawa,” designed to help them learn about the importance of environmental protection, has been developed and was attended by 42 Coral Ambassadors in fiscal 2015. Participants learned about the relationship between coral and the environment and observed the root division of coral firsthand. Through the workshop, they deepened their understanding of the “SAVE the BLUE” project.

“Clean Pick” sports event to clean up the ocean

The Coral Workshop program included the “Clean Pick” ocean cleanup event. Participants were divided into teams that competed against each other in collecting various types of garbage that had washed up on the seashore. Teams were ranked according to the level of impact of the collected garbage on the environment. Participants said they were shocked by the amount of garbage collected, which was far larger than expected.

The collected garbage included not only beverage containers such as cans and plastic bottles but also many different everyday items, including blankets.


KOSÉ supports tree-planting activities promoted by Green Life, an NGO that purchases and plants seedlings for the greening of deserts in Inner Mongolia. The forest thrived and grew to roughly 80,000m2 over three years as of 2015.

Hong Kong

We are linking to Japan to support coral preservation activities by donating to SeaSeed Limited.


We are cooperating with the environmental conservation activities of the Marine and Coastal Resources Research and Development Center of the Eastern Gulf of Thailand, which has been established by the Thai government to protect marine ecosystems.

Director of the Marine and Coastal Resources Research and Development Center, Eastern Gulf of Thailand

Sea turtles play an important role in marine ecosystems and their extinction would thus have adverse impacts on other marine organisms. The number of sea turtles has been seriously reduced and, if no measures are taken, they will go extinct in the near future. I’m grateful to have been given an opportunity to support efforts to conserve marine ecosystems together with KOSÉ.


We support environmental protection activities at Kenting National Park, one of the best national parks in Taiwan. We cleaned up ocean areas with 60 divers where corals are present in 2015.

Chen RongxiangStaff at Kenting National Park Headquarters

I’m very grateful to KOSÉ employees who helped us clean up the sea. It is tremendously hard work to remove a large amount of garbage from the seabed. I look forward to continuing to work together to protect the ocean.


We support projects conducted by the National Parks Board, a government organization. Under the joint sponsorship of the National Parks Board and KOSÉ, 10 junior and senior high schools in Singapore in 2014 started to conduct marine environmental surveys. Students will study shellfish inhabiting coastal areas and conduct a follow-up study on the accumulation of chemicals in marine organisms.


We are engaged in activities to conserve corals around Tioman Island, off the east coast of Peninsular Malaysia, which have been promoted by Reef Check Malaysia, a non-profit organization.

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