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Support Activities in the Affected Area of the Great East Japan Earthquake
and other Natural Disasters
2014

KOSÉ is actively providing a wide range of support to the areas affected by large-scale natural disasters in hope of realizing the earliest possible recovery from the disaster.

Support Programs for the Areas Affected by the Great East Japan Earthquakes[Fukushima Sakura Project] August 18, 2014
Support through cosmetic products

We will hold a campaign from August 21, 2014 to support a project to distribute cherry trees cultivated in Fukushima throughout Japan. As part of the campaign, we will donate a portion of the sales of our products to cover the costs related to breeding a new species of cherry tree. The products included in the campaign will include “Esprique Beautiful Stay Pact UV Limited Kit 2,” a limited product to be launched on August 21 under the makeup brand Esprique.

Fukushima Sakura Project (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

Support Programs for the Areas Affected by the Great East Japan Earthquakes[Fukushima Sakura Project] January 24, 2014
Projection mapping

The “Tsurugajo Castle Projection Mapping Haruka in 2014: Shosuke-no Haru-koi Emaki” (“Shosuke’s Early Spring Party”) will be held in Aizuwakamatsu City, Fukushima, from Saturday, March 15 to Sunday, March 23 in 2015. We will co-sponsor and help promote the project as we did last year.

Fukushima Sakura Project(JP)
Tsurugajo Castle Projection Mapping Haruka in 2014 (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

Support Programs for the Areas Affected by the Great East Japan Earthquakes[Fukushima Sakura Project] January 16, 2014
Support through cosmetic products

The fourth campaign for donating a portion of the sales of limited products sold under the makeup brand Esprique to cover the costs related to breeding a new species of cherry tree will be started on February 16, 2014. The same campaign will also be held in Taiwan. Cherry trees cultivated in Fukushima will be distributed throughout Japan.

Fukushima Sakura Project (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

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