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Support Programs in Areas Affected by the Great East Japan Earthquake2013

We would like to express our deepest sympathies to those affected by the Great East Japan Earthquake and pray for the earliest possible restoration of the affected areas. The KOSÉ Group will continue to extend its support to the Tohoku region.

[Fukushima Sakura Project] October 30, 2013
Support through cosmetic products

The third campaign to support a project to distribute cherry trees cultivated in Fukushima throughout Japan will be started on November 1, 2013. As part of this campaign, we will donate a portion of the sales of Moisture Liposome Special Limited Set, sold under the high value-added brand Cosme Decorte, to cover the costs related to breeding a new species of cherry tree.

Fukushima Sakura Project (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

[Fukushima Sakura Project] August 13, 2013
Support through cosmetic products

The second campaign to support a project to distribute cherry trees cultivated in Fukushima throughout Japan will be started on August 21, 2013. As part of this campaign, we will donate a portion of the sales of Esprique Limited Kit 2 sold under the makeup brand Esprique to cover the costs related to breeding a new species of cherry tree.

Fukushima Sakura Project (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

[Activities to support the affected areas] March 8, 2013
KOSÉ participates in the Fukushima Sakura Project to support the affected areas.

We participate in the Fukushima Sakura Project, a publicity project aiming to boost momentum for the support of Fukushima in the Tohoku region. The major program of the project is the distribution of a new species of cherry tree named “Haruka.” Our first effort will be co-sponsorship of the “Tsurugajo Castle Projection Mapping Haruka” to be held for two days, on March 9 and 10.

Fukushima Sakura Project (JP)
Details are here. (KOSÉ’s news release) [PDF](JP)

[Activities to support the affected areas using our major brands] March 8, 2013
KOSÉ continues to donate a portion of the sales of its major brands to support the affected areas.

In fiscal 2009, we launched the “SAVE the BLUE” Project, wherein a portion of the sales of SEKKISEI products is donated to support an activity to expand a coral forest. In addition, in fiscal 2011, we started to donate the same amount of money as we donate for coral planting to the Association for Nature Restoration and Conservation (NAREC), Japan, a certified NPO engaged in the improvement and restoration of the environment in the Tohoku region as well as support activities for children affected by the Great East Japan Earthquake. In fiscal 2012, NAREC organized a program for children called “Natural Park Creation” in Ohya in Kesennuma City, Miyagi.

SAVE the BLUE (JP)

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