Areas of Business and Major Brands
The KOSÉ Group focuses mainly on the manufacturing and marketing of cosmetics. Its strength lies in its unique and high-value exclusive cosmetics. Our policy is to offer original and valuable products in all of our brand categories, particularly in the high-prestige and prestige brands, which are characterized by high added value, as well as the cosmetaries* brands, which offer inexpensive and affordable products, mainly in the self-service category.
We also offer through various sales channels highly original brands with a wide variety of features to precisely meet the diverse needs of customers. Our brands are divided into two major categories: the KOSÉ brand, a brand that has the company’s name on it, and the individual brands, which represent a wide variety of highly original brands.
* Cosmetaries: A coined word combining “cosmetics” and “toiletries”
The Highest Levels of Quality and Service
A group of top-quality brands developed by integrating all of KOSÉ’s cutting-edge technologies. They are sold mainly at specialty cosmetics stores and department stores that distribute exclusive brands. KOSÉ’s specially trained beauty staff offer fine-tuned counseling, including skin diagnosis, to help each customer select the most suited products.
High-Value-Added Cosmetics for a Wider Customer Segment
A group of brands that, while pursuing high added value, meet the needs of a broad range of distribution channels, from specialty cosmetics stores to mass retailers and drugstores. This group includes such brands as SEKKISEI, ESPRIQUE and HADAKIWAMI.
A group of self-service brands, including cosmetics and toiletries such as shampoo and conditioners, which are developed using the same approach as the one used to develop cosmetics. We call this category of products “cosmetaries.” We offer high-quality products at reasonable prices through mass retailers, drugstores, convenience stores and other retail outlets.